i shop therefore::Congrats go out to both teams, auburn and oregon.
And a shout out to my retired colleague pam may you bask in the glory of your victory all the way back to atlanta.
But more on that soon.
I missed all the snow madness the first time around in ny, and avoided london like the plague over the holidays.
Meanwhile, back at the ibm ranch, some results from a recent survey of more than 30,000 consumers about changing consumer shopping behavior.
Guilty on all counts.
However, the shopping attitude is that frugality reigns.
Their top three shopping attitudes are to only buy what they need, search for items on sale, and wait longer to purchase.
In order to succeed, retailers need to do three things: listen to, know, and empower consumers.
Listen: from facebook to twitter, to blogs, youtube, and reviews, shoppers are leveraging social media more than ever before to discuss retailers, products, and brands with friends, family members, and strangers.
Retailers that listen to and participate in these conversations can obtain added insight into what customers want.
Know: while listening is important, a personalized shopping experience is still dominant in the mind of the consumer.
By offering promotions on items they regularly buy and remembering things such as preferred payment methods and receipt types, retailers can increase spend and loyalty among shoppers.
Empower: finally, retailers must empower consumers by making it as easy as possible to shop seamlessly across channels and letting them choose how to interact.
Forty percent of the people we surveyed want to check product prices wherever they are and get promotions based on the items they scan, while 50 percent are willing to use a personal mobile device to avoid the checkout lane.
Ibm also provides business consulting and delivery services, retail industry solutions comprising merchandising and supply chain management, multichannel retailing, and performance analytics.
Its retail center for competency helps retailers leverage technology to streamline costs, reduce inefficiencies, aid product development, and speed gotomarket activities.
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